“We’re just not used to – in our culture – seeing men that are kind, vulnerable and sweet,” she comments in the documentary. Yalda Uhls, a child psychologist and former movie industry executive, detects a reason for the negative reaction to Barney’s warm and supportive nature. The series meticulously unpacks what caused the Barney backlash. “There’s obviously a jealousy issue there, as silly as that may sound, but that’s a real feeling.” “He came home from work one day expecting her to say, ‘Hey, dad!’ But she’s glued to the television,” Avallone explains. The filmmakers interviewed Robert Curran, who founded the I Hate Barney Secret Society in 1993, after his two-year-old daughter became obsessed with Barney. They want to hear the same song, they want to hear the same story.”īut that very repetition, along with Barney’s relentlessly upbeat attitude, is part of what drove parents – and others beyond the target audience - crazy. As West observes in the film, “With a preschool kid, repetition represents safety. With a great big hug/And a kiss from me to you/Won’t you say you love me too?”īarney fans loved to sing and dance along. West came up with the character’s giggly, goofy voice, and sang his cheery song (to the melody of “This Old Man”): “I love you, you love me/We’re a happy family. And once that character landed, it just exploded.”īob West, the original voice of Barney the Purple Dinosaur Peacock Sheryl Leach and the Barney crew really found a market. “When Barney came out in ‘92, Nick Junior was just starting, Disney Channel wasn’t like the way it became. “The show came back on in 1993, their second season… 1993 is what they call their ‘Elvis’ year. Within a few years, an executive with Connecticut Public Television worked with Leach to turn her creation into a PBS series, Barney & Friends, which launched in 1992. The first Barney home videos came out in 1988. Because if you knew what the odds against making this thing were, you would never even try.” “You see this sweet person who against all odds, almost because of her naivete, she succeeded. “Sheryl’s amazing journey… along with that teacher’s heart and why she created it - I even get the chills a little bit ,” says executive producer Joel Chiodi, head of documentaries and SVP of strategic development at Scout Productions, which produced the series. “Barney” is the latest from Mattel Films to go into development, following projects based on Barbie, Hot Wheels, Masters of the Universe, American Girl, View Master, Magic 8 Ball, and Major Matt Mason.Sheryl Leach with her creation, Barney the Purple Dinosaur Photo by Franziska Krug/Getty Images “We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.” “Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood,” said Kaluuya. “The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.” “Working with Daniel Kaluuya will enable us to take a completely new approach to ‘Barney’ that will surprise audiences and subvert expectations,” said Robbie Brenner of Mattel Films. Mattel Films will co-produce “Barney” alongside Academy Award-nominee Daniel Kaluuya (“Get Out,” “Black Panther”), Rowan Riley and Amandla Crichlow at 59%, along with Valparaiso’s David Carrico, Adam Paulsen and Bobby Hoppey. A look at Barney from the children’s stage show at Universal Studios Florida.
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